Back in the day, not too long ago, corporations and individuals could contribute large sums of money to candidates for office. These were the so-called “soft money” donations. Congress outlawed them. The effect of that campaign finance reform was to make bundling more important. Since corporations and wealthy individuals could no longer directly write checks to campaigns, the need for a middleman increased. Citizens United has legalized corporate money and large individual contributions again, although, these donations must be spent separately from the candidates campaigns. Corporations and wealthy individuals have a direct line to voters to campaign for or against candidates. I suspect that bundling once again will diminish in value. I will expand on the rise of
