Viral Advocacy

From John Hesse, former About.com Guide

By far, the best example of viral marketing is the Old Spice series of YouTube videos where the “Old Spice Guy” responded directly to viewers in YouTube video clips. Click here to see the series here and here and for analysis.

Previous

• Viral Lobbying
• How do I Launch a Viral Campaign?
• What Kind of Content Do I Need?
• How Does My Content Get Shared?
• The Best Example?

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